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Level III Programs
The Level III programs
are aimed at entrepreneurship whether it involves starting a new
venture, developing and implementing growth ideas and products at an
existing company or building a corporate culture of creativity.
Program 302 - Venture And Project Entrepreneurship
First
program session start date To Be Announced
Classes
will meet on Saturdays for (2) three hour sessions, 9:30 am - 12:30 and
1:30 - 4:30 pm for 9 weeks
Enrollment
OPEN NOW
(Click
here to send email for enrollment info)
Program 302 – Venture And Project
Entrepreneurship
Program Leader: Professor
Robert Lucas, Ph.D. (click
here for more about this instructor)
Program
meets once per week
6 Instruction Modules Will Be Covered In 18
Three Hour Sessions
1. Managing Product Development
This module is intended
for a broad set of business careers in which the development of new
products and services plays an important role. Such careers may include
entrepreneurial start-up, senior management positions in product
development, marketing, or strategic planning and, of course,
consulting. We will focus on tools, techniques and concepts necessary
in managing and improving development processes in product and
service-based businesses. A very important part of the module is a
project that gives participants hands-on development experience.
2. Entrepreneurial Finance
The materials in the program
module will cover the acquisition and deployment of resources at each
stage of the entrepreneurial process, from identification of
opportunity to harvesting the benefits through a IPO, merger or
acquisition. The emphasis will be on achieving a better understanding
of the characteristics of the successful investment and financing
decisions in entrepreneurial settings. Specific topics will include:
start-up ventures; financial management in the rapidly growing firm;
consolidations and “roll-ups”; financial distress; deal
structuring; valuation; initial public offering; the decision to
harvest; growth through acquisition and leveraged buyouts. Materials
will also be included that focus on the decision-making process of
suppliers of capital to entrepreneurial firms, including commercial
banks, venture capital organization, and investment banks. The module
also presents the special characteristics of international and
cross-border capital market opportunities with an emphasis on venture
capital and private equity.
3. Entrepreneurial Marketing
This module will be useful if
you expect to work with entrepreneurs. For example, if you are planning
to work in management consulting, venture capital, investment banking,
commercial banking, law, the entrepreneurial services group of one of
the large accounting firms or if your expect to: (1) take a sales or
marketing job in a new company, (2) take a sales or marketing job in an
established company that needs new business, or (3) start a new
business, or (4) buy an established business that needs new customers,
new products and new services.
4. Entrepreneurial Management
To develop knowledge,
skills, and attitudes that enable entrepreneurs to pursue opportunities
in spite of significant resource constraints and uncertainty. The
module is intended for participant who may, at some point in their
careers, consider starting a new enterprise, purchasing an existing
business, or working with a fledging enterprise.
5. Starting A New Venture Or Project
This integrative
module focuses on the practical skills and knowledge required to launch
an innovative new venture. It builds on the conceptual platforms of
Managing Product Development, and the Entrepreneurial modules in
Finance or International Finance, Marketing, and Management,
emphasizing implementation skills, analytical detail, integrative
capability, and adaptability.
6. Entrepreneurial Negotiations
This module focuses on the
negotiation problems of the entrepreneur in very young organization.
The industry sectors represented will be primarily (but not
exclusively) the hi-tech and bio-tech world. The organizations
represented will range from very embryonic new ventures, to successful
start-up seeking to harvest value through an acquisition, IPO, or
strategic partnership. The aim of the module is to understand the
nature of entrepreneurial negotiations, rather than financial analysis,
strategic planning, production theory, or any of other approaches. The
class will develop a model of these negotiations, catalog the canonical
negotiation problems of the entrepreneurial negotiator, and attempt to
develop solutions to those problems.
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Da Tang International Entrepreneurial Management Certificate Program: The China Series
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