(Return to the Da Tang Home Page, click here)

Da Tang International Entrepreneurial Management
Certificate Program:
The China Series

Level II Programs
The programs at this level offer participants an unparalleled range of study which enables them to develop the functional skills required for a complete understanding of operating a business as a total enterprise. The objective of the Level II Programs is to lay a strong, broad managerial foundation to prepare the participants for the responsibilities of management positions with Multi-national or Chinese companies.

Program 205 - Globalization

Program 205 – Globalization
Program Meets Once A Week
4 Instruction Modules Will Be Covered In 12 Three Hour Sessions

1. Managing International Trade And Investment
The module consists of four linked sub-modules. It begins at the level of the firm, exploring what makes firms and nations competitive in the global economy and how comparative advantages are established across national borders. The second section moves up to the level of the state, examining how national policies shape and constrain the climate for international business. Using a series of company-based cases, participants will examine how firms feel the impact of foreign governments' policies and what tools are available for predicting, or even employing the long arm of government policy.

2. International Trade Agreements and Systems
This module extends the analysis of the international system, exploring how international arrangements and institutions-such as GATT, NAFTA and the WTO-can affect industrial structures and change the opportunities for international business. It also considers how more subtle international pressures-such as environmental and human rights concerns-may shape firm options and strategy. The module then goes on explore trade and investment in service industries. These industries are amongst the fastest growing segment of international trade, but the trade they entail is new, since the product is invisible and relies heavily on systems of property rights and professional licensing that vary widely across national borders. Using both cases and selected articles, participants will consider how firms can best manage these uncertainties to gain comparative and sustainable advantage.

3. Global Strategy And Management
Business activity increasingly involves accessing foreign markets and, more generally, operating across a variety of contexts which are often very different from each other. Understanding the management challenges posed by such context-spanning activity has therefore become a fundamental imperative. What is globalization, really? In this module, we ask what "globalization" really means. Given the partial integration of world capital and labor markets, the presence of regional trading areas, and the plethora of cross-border organizational forms, commonly held views of globalization can be dangerously misleading.

4. International And Global Marketing Management
This module aims to develop participant's skills in developing and implementing marketing strategies and programs in international contexts. In so doing, we broaden and deepen the basic marketing "tool kit". The module materials cover both large and small firms marketing a broad range of consumer and industrial products and services, which are operating in developing and developed country markets in all geographic regions.

.

Da Tang International Entrepreneurial Management Certificate Program: The China Series

(Return to the Da Tang Home Page, click here)

(Da Tang Home Page) (Da Tang Info Session) (Da Tang HR & Training Manager Info Page) (Enrollment, Fees, Payment Procedures and Refund Policies)
(Why? Da Tang Program) (What is? Da Tang Program) (Da Tang Course Outline) (Da Tang Principals) (Da Tang Vision Statement) (Email Da Tang)

.

.

.

.

.

.

.

.

.

.

.