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Da Tang International Entrepreneurial Management
Certificate Program:

The China Series

Level III Programs
The Level III programs are aimed at entrepreneurship whether it involves starting a new venture, developing and implementing growth ideas and products at an existing company or building a corporate culture of creativity.

Program 301 - Leading / Managing Change


Program 301 – Leading/Managing Change
Program meets once per week
4 Instruction Modules Will Be Covered In 12 Three Hour Sessions

1. Leadership and Consulting Skills
The first module of this program concentrates on leadership and consulting skills for managing change at the boundaries of firms and in their cultures to make them more focused, fast moving, flexible and partner friendly in the global economy. Cases will cover companies engaging in changes such as: from functional hierarchies to teams and networks; from domestic-oriented to a more globalized focus; from closed systems to alliances and partnerships; from bureaucratic structures to more customer-driven. Change management tasks of entrepreneurs in moving an organization from one growth stage to another will also be covered.

2. Evolutionary Management Change and Innovation
In this module program participants will compare and contrast the implementation requirements for both revolutionary and evolutionary change. Discussed and covered in this module will be both sweeping transformations and incremental innovations. The module will identify the tools and techniques available to change leaders and change teams, how to effectively use them, and will also examine how and why their use differs with each phase of the change process.

3. Anticipating and Overcoming Change Resistance in Management
During this module, participants will have the opportunity to explore common consulting interventions as well as the levers managers in various roles use to create, lead and steer change. Then, the module takes the participants beyond formal programs to build skills at resolving dilemmas that occur throughout the change process. Attention will be given to anticipating and overcoming resistance to change.

4. Managing Effectively the Roles in the Change Process
The fourth module emphasizes the skills required for the three main roles in the change process: strategists, who access the need for change and develop the overall plan; implementers, who design and carry out specific change tasks, including acting as project managers, facilitators, or coaches; and recipients, who must cope with the implications of change initiated elsewhere for their own work, career and rewards. How to be effective in these roles depends on position and power base, whether change agents are authorized leaders, internal consultants, external consultants or corporate entrepreneurs who take initiative to innovate.

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Da Tang International Entrepreneurial Management Certificate Program: The China Series

Level I Programs Level II Programs Level III Programs
101 - Foundations of Management 201 - Operational Management 301 - Leading/Managing Change
102 - General Management 202 - Advanced Management Techniques 302 - Venture And Project Entrepreneurship
203 - Gaining Strategic Advantages
204 - Advanced Marketing
205 - Globalization
206 - Advanced Finance

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